High Knob Enhacement Corporation tower

Big gift means new momentum for Knob effort

When you’re on a mission, momentum is critical.

That’s what Cumberland Resources Corp. gave the High Knob tower rebuilding effort one week ago — momentum.

Up to last week, the High Knob Enhancement Corp. had raised about $55,000 from fundraisers, corporate and government donations and smaller gifts. Last Monday, Cumberland Resources, led by Wise County natives Richard and Marvin Gilliam, nearly doubled the pot with a $50,000 donation.

That brought total fundraising to the point that the High Knob group can take the next major step, fundraising chair Rita McReynolds said — hiring architects to come up with a formal design for the new tower.

Cumberland’s owners did more than give their own money. They issued a challenge to all other coal, oil and gas companies in the area to do their part as well.

“Those companies whose families work and play here in Southwest Virginia need to support the effort to replace this local landmark that is so dear to all of us,” said Cumberland representative Harry Childress.

We know that the downturning economy makes this a difficult time for corporations to honor all the worthy donation requests that come their way.

But Cumberland’s owners have given the Knob fundraising effort a big shot of momentum that we hope other companies will accelerate.

A project such as this can reach a tipping point — where enough money has been given that failure to raise the rest becomes inconceivable.

As momentum builds to that tipping point, it builds the leverage for powerful Knob advocates such as Ninth District U.S. Rep. Rick Boucher to seek even bigger money commitments.

Just as important, it convinces more lovers of High Knob at the grassroots level to commit a few dollars here, a few dollars there. The Knob development group benefits not just from the dollar amount of each gift, but from the sheer number of individuals who give.

Each additional donation lengthens the list of people and groups who fundraisers can point to and say, “Join this dedicated, ever-growing group. Help us reach our goal.”

The original Knob tower, and its replacement that burned to the ground nearly a year ago, were built by the commitment of local folks.

Preliminary estimates put the cost of building a new tower at $572,000. Every penny counts — and so does every person who gives.